Diana Lucaci is the Founder and CEO of True Impact, an innovative Consumer Neuroscience research firm serving marketers, market researchers and advertisers. Diana is a Top 30 under Thirty (Marketing Magazine, 2013), and a Chair of the Neuromarketing Science & Business Association (NMSBA), the leading global neuromarketing organization. Featured on CBC The National, TEDx, Reader’s Digest, Strategy Magazine, Rogers TV and many others, Diana is an sought after speaker at many market research conferences.

As a graduate of University of Toronto, specializing in Neuroscience and Psychology, Diana brings a decade of Marketing Communication expertise, translating shopper insights into actionable strategies for Bell Canada, Microsoft VARs, etc. Today, she leads Canada’s most established neuromarketing agency in offering its clients a competitive advantage in the marketplace. Learn more at http://www.trueimpact.ca/.