David Rosenfeld is the co-founder of Primo Entertainment founded in 2013 with his partner Andres Naftali out of a mutual love for and experience in the entertainment industry. Based in Miami with offices in Costa Rica as well, Primo has focused on promoting and producing major music concerts and live events throughout Latin America and the U.S., which include Ricardo Arjona, Guns N’ Roses, Justin Bieber, Ariana Grande, Cirque du Soleil, Enrique Iglesias, Backstreet Boys, among many others. David was born and raised here in Miami, FL. With a finance degree and background, he started working for the biggest distributor of soap opera scripts and formats to Televisa in Mexico.