Andy Vitale is the Strategic Design & Innovation Leader at SunTrust now Truist, where he instills the importance of design and a client-centered approach to solve problems, grow revenue, and achieve far-reaching goals to both differentiate the bank and raise the bar for the finance industry.

Andy has solved problems for organizations ranging from startups to Fortune-ranked companies. He’s a relentless user experience evangelist, with a passion for cognitive thinking and making technology more human. He’s driven by a user-centered passion that transforms teams from capable to difference-making.

Aside from his primary role at SunTrust now Truist, Andy is an adjunct professor for Kent State University’s User Experience Design graduate program, and serves on the advisory board for multiple professional organizations and educational institutions. He holds a Master’s degree in User Experience Design and has previously held multiple roles as a designer, entrepreneur, education department chair, and design leader.