With 10 years design experience in both agency and enterprise industries, Adam Brace enjoys solving complex problems using the power of human centred design, strategy, and technology.

He is currently a Product Design Lead at Loblaw Digital, leading design on the front-end platform team. With his team, Adam designs modular, flexible, and reusable front-end experiences across web, iOS and Android platforms to help teams across multiple lines of e-commerce businesses at Loblaw Digital build their products faster and more efficiently.

Outside of work, you can find him watching football (mostly Toronto FC & Coventry City), running, at concerts or enjoying time with friends and family at one of Toronto’s amazing restaurants or bars. Adam’s passion for creativity stretches beyond design with interests in music, fashion and photography, and an obsession with sneakers and hats.