Overview
Ever wanted to know how to craft the perfect sketchbook shot for Instagram? Your sketchbook is one of the most powerful yet accessible tools in your social media toolbox. In this 3 hour workshop, students will learn how to concept, craft, and style a hand lettered piece in their sketchbook. Students will also learn tips and tricks to style and photograph their finished piece, as well as strategies for growing a following on social media as a visual creative.
Objective
Learn how to concept, craft, and style hand lettered Instagram eye-candy in your sketchbook (Examples here, here and here).
Target Audience
Designers who love typography and want to grow their Instagram following
Assumed Audience Knowledge
An Instagram account & basic knowledge of how the platform works, prior hand lettering experience (even a little is helpful)
Five Things Audience Members Will Learn
- How to concept a unique phrase
- How to lay out the composition of your sketchbook
- How to sketch and ink custom lettering
- Tips on styling and photographing the final piece
- Strategies on how to grow your following using art & copy
