Much has changed in web design and development over the past 10-15 years. The rise of mobile apps, the boundaries around social media and product ecosystems, and the plethora of ready-made libraries and frameworks for rapid development — they have all changed the way we think about innovation and creativity, and the way we create products. We often hear from teams that they want their products to be disruptive or radical, but change is often just incremental.
It is possible to quickly create (and copy) new products when all of the pieces are readily available, but is it new and different when some products are just “re-arranging the same parts” and when so many products look and work the mostly same way?
Join us for a discussion about what it means to be innovative and creative in a world that rewards incrementalism, when nearly everyone has access to the same toolboxes, and where sometimes it’s more about the race to launch and not the opportunity to invent.