FITC Toronto 2025 // In-person

2025-04-28 00:00:00 2025-04-30 00:00:00 America/Toronto FITC Toronto 2025 // In-person Join us for a celebration of the best the world has to offer in design, digital development, media and innovation in creative technologies. Toronto FITC ET Toronto

Register Now

Presentation

Spatial Computing For Marketers: AR’s Business Impact

April 28 2025, 11:40 - 12:25pm ET Room: The Main Hall

AR
Innovation
Marketing

Overview

Augmented Reality (AR) is not a futuristic concept—it’s here, and brands, marketers, and agencies that embrace it now will have a competitive advantage. From redefining customer engagement to creating hyper-personalized experiences, AR is transforming the way businesses connect with their audiences. Companies that integrate AR today are not only capturing attention but also increasing conversion rates, driving customer loyalty, and future-proofing their marketing strategies.

In this keynote, we’ll explore how AR is revolutionizing marketing, advertising, and sales. Tom Emrich will dive into real-world examples and strategic insights from his new book, The Next Dimension, to uncover why spatial computing is not just an emerging trend but a fundamental shift in consumer engagement. If your business wants to stand out, now is the time to harness the power of AR.

Objective

To showcase how AR is transforming marketing, advertising, and sales while providing practical strategies for executives and marketers to leverage its potential.

Things Audience Members Will Learn

  • Why Early Adoption of AR Matters: Brands investing in AR today gain a significant competitive advantage. Companies that start experimenting now will be better positioned when AR becomes mainstream​.
  • How AR Reshapes the Marketing Funnel: AR isn’t just a gimmick—it’s driving results at every stage, from awareness to conversion, and even post-purchase engagement. Social AR filters, virtual try-ons, and immersive experiences are changing how consumers interact with brands​.
  • The Business Case for AR: Studies show that AR campaigns lead to higher engagement and conversion rates. New measurement standards are emerging in AR advertising to help businesses measure the impact of AR.
  • Hyper-Personalization & The Future of Consumer Interaction: AR is intrinsically personal, making one-size-fits-all marketing obsolete. As younger generations expect highly personalized, immersive brand experiences, companies need to adapt their strategies accordingly​.
  • The Role of AI & Emerging Technologies in AR Marketing: AI is enhancing AR content creation, making it easier for brands to develop interactive experiences at scale. Understanding how AI and AR work together is key to staying ahead in the marketing landscape​.

Target Audience

Executives, marketers, agencies, and brands looking to leverage AR for deeper consumer engagement and competitive advantage.