Overview
To create work that resonates, I fight to fall in love with everything—the process, the problem, the people. Whether it’s reimagining the Oscars through the eyes of contemporary artists, crafting a cinematic identity for NBC’s Paris Olympics, or obsessively recreating WWII air combat for Masters of the Air, every project demands total immersion.
This talk is about obsession as a creative tool—how shooting through gallons of oil in my basement for Landman, threading history and haute couture for The New Look, or incorporating meticulous Japanese history into SK-II’s VS Rules shaped my approach. I’ll also unpack how shifting the relationship from clients as critics to clients as comrades has led to more ambitious, daring work. If you’re ready to rethink how you see, create, and collaborate, let’s talk about what happens when you go all in.
Five Things Audience Members Will Learn
- All in: The Power of Total Creative Immersion
- Reframing Icons: From the Oscars to the Olympics
- Clients as Comrades: The title sequence battle for Apple TV’s Masters of the Air
- Beyond Comfort: From Oil to Couture, Finding Unexpected Connections
- Crafting Emotion in Commercial Filmmaking: Lessons from SK-II’s VS Campaign
Target Audience
Designers, filmmakers, and creatives looking to break free from routine and embrace an obsessive, cinematic approach to storytelling.
