Overview
We’re wired to anticipate the worst— an evolutionary instinct to stay safe. Too often, we overestimate negative outcomes while underestimating the likelihood of success. This default in human nature can often, and unknowingly, limit creativity and innovation, boxing in what we believe is possible.
This talk challenges that perspective, advocating for a shift where bold ideas lead the creative process. Stephen Martell, VP of Innovation at DE-YAN, shares insights on pitching the impossible, embracing uncertainty, and recognizing risk and fear as signals that extraordinary things are on the horizon.
Objective
To inspire a mindset shift that embraces risk and uncertainty as catalysts for creativity, innovation, and turning bold ideas into reality.
Things Audience Members Will Learn
- Wiring your brain for innovative creativity
- Learn to identify the long shot moments
- How to move past the idea in order to deliver
- Keys to avoiding failure
- What to expect when your idea becomes a reality.
Target Audience
Anyone who thinks, dreams, and makes.
