For 85 years LEGO® has had a mission to, “Inspire and develop the builders of tomorrow.” While principles of art, engineering and creativity are timeless, what one creates and how they choose to build and share with the world is continually changing. LEGO in the course of its history has had its share of failures and success as it has experimented to incorporate technology into its physical system of play. The Danish phrase ”Leg godt” means to, “play well”. This presentation is how LEGO’s in-house creative agency is evolving and “playing well” in order to keep the brand fresh but also timeless.
Join Bryan Williams, creative technologist, as he shares what has worked, what has failed and what lessons teams are still learning as they adapt to changing internal needs, consumer behaviours and marketing conditions particularly as it relates to digital technology.
To be inspired, possibly cringe and hopefully have fun while examining case studies from a global brand through its journey to inspire the builders of tomorrow.
The examples shared in this presentation should be particularly helpful to professionals in marketing or product design who are part of a rapidly growing start up or agencies who work with large corporate clients with changing needs.
Five Things Audience Members Will Learn
- Importance of establishing a strong mission and sticking to it
- Benefits of integrated teams and bridging silos
- Marketing needs marketing, how ignoring your user journey can tank a project
- Smarter people than you have figured out solutions, play well with them
- The danger of assumptions