FITC San Francisco 2010

2010-08-17 00:00:00 2010-08-20 00:00:00 America/Toronto FITC San Francisco 2010 FITC San Francisco is the ONLY event in the world to bring together Colin Moock, Yugo Nakamura, Jared Ficklin, Erik Natzke, Kyle Cooper, Jeremy Clark from WIRED Mag, Kevin Lynch, Ben Fry and over 60 other presenters all under one roof. With the most unique… San Francisco FITC San Francisco



Without a doubt, these are exciting times for anyone working in the field of digital design. Seemingly magical devices now surround us that we, as designers, can use as conduits for anything we can imagine; where the affordance told by an object is no longer built into its physical form. Yet many seem to want to push old ways onto these new possibilities. For instance, why do we replicate page turns on devices without pages? This is a time for the new and the unthought-of: a time to ignore any previous rules, to start from scratch, and to create objects “that remind people of things they’ve never seen before”.