Overview
When we talk about “immersive” experiences, especially at an event like FITC, high-tech spectacle often steals the spotlight. But does cutting-edge technology automatically make for a great experience? (Spoiler: No, it doesn’t.) In this talk, we’ll break down what truly makes an experience feel immersive — whether it’s powered by state-of-the-art technology, a peppering of low-tech spice, or no tech at all.
Through case studies of standout experiences from around the world, such as the sensory overload of The Sphere, the playful analog worldbuilding of Phantom Peak, and the stripped-down magic of Key of Dreams, we’ll explore how creativity, not just technology, is the real secret ingredient. Whether you’re working with a blockbuster budget or something a little scrappier, you’ll walk away with a framework for crafting immersive experiences that captivate audiences, no matter the tools at your disposal.
Objective
To challenge the assumption that high-tech equals high-impact and provide a framework for crafting immersive experiences that engage audiences—regardless of budget or technology.
Things Audience Members Will Learn
- What “immersive” really means – Breaking down the key elements that make an experience feel truly engaging, beyond just flashy tech.
- High-tech vs. low-tech vs. no-tech – How different levels of technology shape immersive experiences, with real-world case studies from The Sphere, Phantom Peak, and Key of Dreams.
- Why high-tech isn’t always better – Debunking the myth that bigger budgets and cutting-edge tech automatically create better experiences.
- Core ingredients of great immersive experiences – A practical breakdown of the factors that drive engagement, from storytelling and interactivity to environmental design.
- How to leverage creativity over technology – Practical insights on how to design compelling immersive experiences by focusing on storytelling, interaction, and worldbuilding rather than just relying on tech.
Target Audience
Creative technologists, experience designers, game developers, interactive media artists, and storytellers who craft immersive experiences, and anyone looking to create meaningful, engaging experiences without relying solely on high-tech solutions or massive budgets.
