Overview
With 20+ years of leadership in the digital creative industry, Patrick offers a timely perspective on the evolving art of storytelling in this pivotal historical moment. As social media accelerates our attention spans, engagement algorithms drive content, and AI redefines creative boundaries, one question emerges: is our innate human superpower—storytelling—being fundamentally transformed?
Drawing on real-world examples from his team at Tendril, Patrick will explore how the timeless principles of great storytelling can still captivate audiences—whether on screen or in the boardroom.
Objective
Discuss changes to storytelling based on current cultural realities: Social Posting, Ai, prescriptive briefs; and open peoples eyes to using storytelling in all communication.
Five Things Audience Members Will Learn
- Key essence and aspects of good storytelling
- How to tell stories to audiences raised on Tik Tok and Youtube shorts
- How to use ai as a story collaborator and keep the humanity
- How to bring storytelling to not just the work
- Also the pitch
- And the wips
- And the boardroom
Target Audience
The target audience would be digital creatives concerned with the future direction of narrative and project leads and leaders who need to convey their ideas across (and get buy in).
