Overview
The team at Cloudflare have observed the accelerating pace of content creation. As technology advances rapidly, so too has the volume of webpages marketing these innovations, think product pages, landing pages, case studies, and event pages. To meet this demand, they are reimagining the draft-to-production workflow to streamline and accelerate the process.
This session explores how AI powered tools like ChatGPT are transforming the way people search for and consume information, placing new demands on traditional content management workflows. The Cloudflare team will demonstrate how to leverage AI to automate content ingestion, intelligently structure data, and embed SEO and GEO strategies, while still supporting established delivery channels. Join in to discover practical approaches and real world examples that help your CMS adapt and thrive in both today’s and tomorrow’s digital landscapes.
Objective
Show how AI can transform content workflows to enable smarter, faster, and more adaptable content management that meets the needs of both new AI-driven interfaces and traditional digital channels.
Things Audience Members Will Learn
- How Google Doc templates slow down transferring marketing copy into structured CMS content
- Using AI to automate converting doc templates into CMS-ready content and reduce manual work
- Ensuring content aligns with design and engineering standards through content modelling
- Embedding SEO and GEO automation early to improve content reach and relevance
- Improving collaboration between marketing, production, design, and engineering with AI-powered workflows
Target Audience
Engineers aiming to streamline the draft-to-production content workflow by reducing bottlenecks.