Overview
Personalization at scale sounds like an oxymoron, but it’s the new expectation of digital experience. Customers expect intuitive and tailored interactions — yet most “personalized” design is trite, intrusive, or just plain ineffective. How do you balance automation with human insight? How do you design for both individual needs and broad business goals? This talk unpacks the art and science of hyper-relevant experiences, the role of AI in shaping (and sometimes breaking) personalization, and what great designers need to do to stay relevant in a world of 1:1 experiences.
Objective
To equip designers with the knowledge and practical strategies to create genuinely personalized digital experiences at scale.
Things Audience Members Will Learn
- How to adapt in times of change to embrace AI and new approaches
- How to expand your definition and influence of ‘design’
- How to stay relevant in a challenging economy
Target Audience
Digital creators in Product, UX, Design, and Tech
