Overview
Elvira is a creative director at Local Projects, the experience design studio behind the 9/11 Memorial Museum, the Immersion Room at Cooper Hewitt, and many more. She also leads the department for visual experience design at the firm. In this talk, Elle will delve into what it means to be a creative leader, how to build and mentor design teams, and how to spearhead projects at the intersection of architecture, design, content and technology. She will use her recently completed project for the ARoS Art Museum in Denmark to provide attendees with a behind-the-scenes look at Local Project’s “Prototype First” approach, and will show how they broke all the rules to make art social, and deliver towards the mandate of a “Mental Fitness Center.”
Objective
Share insights on creative leadership and creative processes
Target Audience
Creative leads, team leads, art directors, creative directors, experiential designers and all those who aspire to become a (creative) leader.
Five Things Audience Members Will Learn
- What makes a good creative leader
- How to build a creative team and mentor talent
- How to maneuver the intersection of architecture, design, content and technology
- Insights from the ideation process at Local Projects
- Insights from Local Project’s “Prototype First” approach
