Overview
Quiver, in partnership with Sportsnet, has launched a new immersive experience format at Illuminarium. Perfectly timed with the Stanley Cup, CLUBHOUSE combines interactive elements with brand activation messaging and a live stream feed provided by Sportsnet to create the ultimate viewing experience for audiences.
This panel gathers leaders from Sportsnet, agencies, and production to explore how immersive technology, AI, and interactive design transform live sports entertainment. From augmented reality (AR) activations and immersive fan zones to AI-enhanced experiences that personalize and amplify engagement, we will unpack the creative strategies driving the next era of sports entertainment.
Things Audience Members Will Learn
- How immersive technology is transforming the fan experience in and beyond the stadium
- The role of AI in creating personalized, interactive sports activations
- Trends driving innovation in immersive sports entertainment
- Strategies for brands, venues, and creators to elevate live sports experiences
- Creative strategies driving the next era of sports & event engagement
Objective
This panel will discuss the latest trends, challenges, and opportunities in creating more dynamic, interactive, and engaging sports experiences.
Target Audience
Creative Directors & Producers, Brand Marketers, agencies, entrepreneurs, students, sports enthusiasts
