Overview
In today’s noisy AI landscape, designers face the challenge of determining how to meaningfully apply artificial intelligence within increasingly complex digital product ecosystems. Drawing from practical experience with the essential building blocks of AI design—technical components, user research, product strategy, and business contexts—this session explores how to identify opportunities where AI truly transforms digital products and services. You’ll learn practical insights for navigating this evolving landscape and creating experiences that enhance and open new horizons for both users and businesses.
Objective
To share lessons learned from real-world experience and experimentation to help designers authentically transform digital products with purposeful AI implementation.
Five Things Audience Members Will Learn
- How to identify genuine opportunities where AI can enhance user experiences based on actual user and business needs
- Insights into the AI building blocks that integrate into digital products and platforms to establish foundations and determine where to start
- Tips for evaluating and roadmapping AI implementations that deliver meaningful value while remaining technically feasible
- Lessons for augmenting human and business capabilities with AI in ways that build user trust and enhance adoption
- Insights for advocating for purposeful, ethical, and environmentally responsible AI when defining product vision and roadmaps
Target Audience
UX and product designers, product managers, digital strategists
