Overview
Join Meng Zhu, Director of Creative Technologies from interactive digital ad provider EyeWonder, as he presents the very latest in cutting-edge rich media ad design. This session will cover case studies of recent high-profile campaigns that have capitalized on the latest Flash-based ad functionalities, featuring PageMorph(tm), live stream, social integration/user-generated content, and mapping/location services mash-ups. Richer media ad campaign planning, infrastructure, tracking will be covered, as will potential issues/challenges with these more sophisticated types of online ad campaigns.
Who it is for: Designers, Creative Directors, ProducersWhat attendees will take from it: Examples of today’s cutting-edge rich media and video ad campaigns that are redefining the interactive digital ad world and their specific opportunities/challenges during design/implementation.
