FITC Toronto 2010

2010-04-25 00:00:00 2010-04-27 00:00:00 America/Toronto FITC Toronto 2010 Now in its 9th year, FITC Toronto is one of the largest and longest running events of its kind in the world. With some of the most unique and engaging presenters from around the globe, FITC Toronto is an information blitz of presentations, demonstrations, and… Toronto FITC Toronto

Presentation


Overview

Join Meng Zhu, Director of Creative Technologies from interactive digital ad provider EyeWonder, as he presents the very latest in cutting-edge rich media ad design. This session will cover case studies of recent high-profile campaigns that have capitalized on the latest Flash-based ad functionalities, featuring PageMorph(tm), live stream, social integration/user-generated content, and mapping/location services mash-ups. Richer media ad campaign planning, infrastructure, tracking will be covered, as will potential issues/challenges with these more sophisticated types of online ad campaigns.

Who it is for:¬†Designers, Creative Directors, ProducersWhat attendees will take from it:¬†Examples of today’s cutting-edge rich media and video ad campaigns that are redefining the interactive digital ad world and their specific opportunities/challenges during design/implementation.