After leaving her role as a Media Planner at Calder Bateman Communications, Sylvia Cheverie founded her own marketing strategy company, Silverbell Strategy, in 2014.

Sylvia was the Lead Media Planner & Buyer for the Don Iveson for Mayor Campaign, and has worked with clients in various industries ranging from fashion and beauty, hospitality, not for profit, environmental services and more. Most recently, Sylvia and her husband Darren celebrated the completion of their first Kickstarter campaign in order to raise a portion of the capital required to open a French brasserie called “Chartier” in their hometown of Beaumont, Alberta.

Chartier is the most successful restaurant Kickstarter campaign in Canada, and the first in Alberta – with over $107,000 raised in their 60 day campaign.