Patti is a catalyst, community organizer and business leader in Calgary’s creative economy. As Chair of Marketing, Entrepreneurship and Social Innovation, and marketing professor at Mount Royal University’s Bissett School of Business, she draws upon her eclectic professional career in broadcasting, design, cultural marketing, start-up ventures, and music industry management. Patti’s first bike was provided by her older brother, who didn’t want to drive her around all the time. She didn’t mind. She always gets a big grin on her face whenever she rides.