Award-winning Executive Creative Director with 20+ years of leadership experience across the US and Europe, specializing in innovation. Currently focused on immersive experiences that foster emotional connection and participation through art, culture, and entertainment. Jasmin leads teams in crafting ‘Storyliving’ experiences that blend storytelling, worldbuilding, performance, technology, and game mechanics. She creates original IP for immersive experiences and spatializes existing IP for clients. Overseeing the entire creative process from concept and strategy to design and launch, Jasmin brings brands’ visions to life. With a background in design, motion graphics, and experiential brand activations, her global portfolio spans culture, luxury, technology, and entertainment, marked by a passion for futuristic design and innovation.
