A graduate of Ryerson’s Radio & Television Arts, Jacob Friedman is an avid Designer and Web Developer with great insight on the future of video-inclusive HyperMedia. His consultancy, subsumo.com, and production group, 3rdlensmedia.com, have been involved in a wide variety of projects for documentaries, non-profits, and other media groups.

As a 25 year-old in the “business” for almost 14 years, his philosophy is that of dead-simple functionality, a splash of great design and a bit of something new for each piece he creates. His firm belief in the web canvas allows for a rich multimedia experience. Considering his variety of (like any user’s) attitudes towards many websites, he’s grown to understand the importance of delivering the appropriate information at the right time, in the right place.