Gabriele is the founder of GRTalk, a firm that helps XR entrepreneurs pitch their ideas to investors. After a PhD at TU Delft, he worked as program manager at Johnson & Johnson. Looking for meaningful stories to tell and attracted by the incredible potential of XR, he moved into the tech world. He is now the official XR pitch coach of the San Francisco Chapter of the AR VR association and acts as a bridge between tech and business. His passion for storytelling brought him on stage at AWE and VRDays where he explained the importance of street art preservation and shared a workflow to introduce the latest technological improvements for creators. One of the things he is the most proud of is his first photogrammetry project: a brick wall on which his 4 years old son drew “amazing chalk artwork”.