Fernanda Gonzalez is a Mexico City-based experience design director and FWA jury member. She co-directed and built the Experience Design Hub at MediaMonks, a UX/UI black-ops lab in Mexico City that serves the US & LATAM markets of a wide range of industries, such as technology, travel, retail, amongst others.

Coming from Latin America, Fernanda’s approach to design is a balance of functional but rich aesthetics and structure. For Fernanda, designing experiences is an exciting and constant challenge to strategize and be resourceful to innovate in the way we approach human and business problems.