Born in Southern Mexico, his logic and ability to remember things started him as a programmer. Working in a small digital agency in Oaxaca got him involved in the advertising world.

He became part of Grupo W in 2006 as Senior Flash Developer, since then has been recognized as part of the team with awards such as Cannes, One Show Interactive, Clio, NY Festivals, Art Directors, El Sol, Fiap, El Ojo de Iberoamerica, Flash in the Can. Selected as Young Lion representing Mexico for the Cannes Lions Festival in 2009. He now works as Interactive Director.

He is fan of colours and visual representations of data. Interested in all things he doesn’t know how to accomplish.