In an industry that prides itself on big ideas, David Chant stands as a true innovator. One of the originals. His ability to discern the-next-big-thing and apply it to a marketing problem has placed him at the top of the food-chain, inside some of the most respected shops around, including DDB Needham, MacLaren McCann, and Modem Media. In turn, he’s applied his keen insight to such brands as General Motors, IBM, Royal Bank of Canada, Molson, and Dell. The result is a career packed with awards, accolades and recognition from the most important award shows around the globe. From his early days in advertising through to his recent venture, The Electric Company, one thing remains consistent – David challenges convention. And he wouldn’t have it any other way.