Beth Anne is based in San Francisco and works as an Experience Content Strategist for Adobe Design. She specializes in brand and design strategy, framework design, and UX writing. With a background in brand and advertising, she persistently champions UX approaches that balance brand expression with user needs.

Beth Anne is passionately focused on Adobe’s initiatives in machine intelligence design and emerging projects. She has also worked on Adobe’s Creative Cloud services, Content Authenticity Initiative, and Spectrum design system. Before Adobe, she was Instagram’s first Content Strategy intern, then worked at Facebook on user-facing products and internal recruiting tools.

Outside work, Beth Anne is also an illustrator, writer, graphic designer, and interior design enthusiast. She enjoys storytelling in many forms — especially TV and video games — and has a particular fondness for stupid memes and delightfully weird knick-knacks.