FITC Toronto 2013
Trying to understand the nature of reality, to create an unfamiliar familiarity. Colloquial conversations converging around inspirations, motivations, processes, problems, frustrations and solutions.
Memo discusses the path from vague ideas & concepts on paper; to funded, realised projects in the commercial arena; technical challenges encountered along the way and experiences of dealing with and selling crazy ideas to clients; whether it be visualising cosmic rays, abstracting olympic gymnasts, choreographing a bunch of children running around a laser forest with boxing gloves, or a techno-ballet of flying robots with mirrors and lights.
Make work to please yourself, not clients. Engage people, not customers. Create emotions, not brands.