Trying to understand the nature of reality, to create an unfamiliar familiarity. Colloquial conversations converging around inspirations, motivations, processes, problems, frustrations and solutions.
Memo discusses the path from vague ideas & concepts on paper; to funded, realised projects in the commercial arena; technical challenges encountered along the way and experiences of dealing with and selling crazy ideas to clients; whether it be visualising cosmic rays, abstracting olympic gymnasts, choreographing a bunch of children running around a laser forest with boxing gloves, or a techno-ballet of flying robots with mirrors and lights.
Make work to please yourself, not clients. Engage people, not customers. Create emotions, not brands.