CAMP Festival 2016
DesignDevInspire
  • 2016-09-27 00:00:00 2016-09-28 00:00:00 America/Toronto CAMP Festival 2016 Calgary FITC
  • Calgary
  • #CAMPFEST16

Presentation

Overview

“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke

We live in a technologically sophisticated world, and it’s only developing more. We can (and do) harness this tech to do amazing things, and our relationships with it are becoming ever more intimate, but the more sophisticated it becomes the more it becomes a black box. It becomes magic. Magic is thrilling but it also puts up walls, and it runs the risk of becoming alienating. When we’re working with cutting edge tech, how do we keep it rooted in the human, how do we keep it from being alien? How do we make the black box less opaque? And how can we find the magic in that?

With simpler, more straightforward techniques we can create a narrative-rich experience that provides a counterpoint to, while emphasizing the power of, cutting-edge technologies that saturate our lives.

Objective

Explore ways of merging high and low tech to make sense of the world around us.

Target Audience

Technologists, creatives, experiential marketers

Five Things Audience Members Will Learn

  1. Low-tech can celebrate high-tech
  2. Machines as narratives
  3. Hacking as poetry
  4. Working with your hands is an intellectual act
  5. True interaction is tangible interaction