Overview
VICELAND is VICE’s own 24-hour TV network of original VICE content to be launched in early 2016. Executive Creative Director of VICE in Amsterdam, Rens Verweij will deliver an inspiring talk on why VICE, a 1994 punk skate zine from Montreal now a global online media empire, has set its sights on TV, a traditionally analogue media system that a lot of media visionaries would probably argue against. Why is TV important to VICE and to its audience? All these questions will be answered within the context of the growing VICE world.
With some interesting and to the point tv reels of upcoming formats and shows, Rens will talk about the network being the next step in the evolution of VICE and the first step in the global rollout of networks around the world. It allows VICE to be truly platform agnostic and enable the audience to view the VICE content wherever they want. It also represents a continued growth in the VICE content quality and raises the ceiling even higher to attack stories, from long-form features to multi episode series and even short-form interstitials that will challenge the accepted norms of current TV viewing.
If you love VICE, love content or are a brand that loves the VICE audience. This one’s for you.
Objective
To tell the VICE and Viceland story to (young) creatives and inspire them on how VICE as a small time magazine within twenty years came to understand two things: TV needs us and we love TV.
Target Audience
Gen Y, Z and a bit of X creatives with a curious outlook on all things next level.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
- A great adventurous and inspiring background story of how a punk skate magazine transformed the media landscape.
- Getting insights on why and how VICE understands the Millenial.
- Why TV matters.
- Understanding the new role media is playing towards Gen Y and Gen Z.
- A complete comprehensive look at VICE as a platform agnostic company.
