Soon the first killer Central app will elevate Macromedia Central to the status of the browser and clients will begin to demand Central apps. Until then there’s an opportunity for the developer who can create applications that provide real value. This session looks at the business opportunities that Central creates as well as some that it removes. Facts such as how Central can display data from any source; can perform even when offline; and, coexist and cooperate with other Central apps all mean your expectation of what a “Flash application” can do will change. This session details the technical capabilities of Centralnot to impress programmers, but so that you can identify benefits to your client’s message and translate that into a profitable and successful Central application.