The first experience you design is for your stakeholders — and your project’s success depends on it. I’ll discuss the importance of managing stakeholder anxiety and how a structured discovery and planning process helps. I’ll talk about the lightweight discovery process we’ve developed at Rangle, called Clarity Canvas, and our experience applying Story Mapping to many different projects as an effective tool for project planning. One objective of this process is to build empathy for stakeholders and guide them through an experience that makes them feel comfortable and in control. By the end of it, they’ll realize that design isn’t just about making things “look pretty”, but about driving to the heart of their business’ objectives and their users’ goals.
To explore why it’s important to build empathy for stakeholders, and why your project’s success depends on it.
Five Things Audience Members Will Learn
- Why it’s important to build empathy for stakeholders
- What happens when you don’t empathize with stakeholders
- How making stakeholders feel comfortable and in control — by building empathy for them — actually helps your team
- How you can facilitate a better project kickoff by applying a lightweight and repeatable structure
- An overview of the kickoff and discovery process we’ve developed at Rangle