FITC Toronto 2018

2018-04-08 00:00:00 2018-04-11 00:00:00 America/Toronto FITC Toronto 2018 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC Toronto


There’s a lot of debate about the nature of artificial intelligence, and even more debate about the technical approach to making technology “smart.” But as product people, we need to think beyond the tech and understand how users will experience technology that acts on their behalf. This talk will introduce the notion of “perceived intelligence,” arguing that what matters to users is the experience of intelligence—even if it’s driven by arguably stupid machines.


To expose digital creators to a framework for tackling the design of digital products that incorporate artificial intelligence.

Target Audience

Designers (and others) of all levels new to the world of artificial intelligence.

Five Things Audience Members Will Learn

  1. The history of “perceived intelligence”
  2. How to spot truly valuable opportunities for applying intelligent technology to an experience
  3. Ethical considerations for designing for AI
  4. Concrete user touch points for artificially-intelligent applications and how to design for them
  5. An introduction to the “smart canvas,” a tool we’ve developed to support product design for artificial intelligence