FITC Toronto 2008

2008-04-19 00:00:00 2008-04-22 00:00:00 America/Toronto FITC Toronto 2008 Now in its 7th year, FITC Toronto is one of the largest and longest running events of its kind in the world. With some of the most unique and engaging presenters from around the world, FITC Toronto is an information blitz of presentations, demonstrations, and… Toronto FITC Toronto

Presentation


Overview

Mixing Architecture and Branded Content
We are witnessing a radical shift in the advertising landscape. Brands are recognizing that in order to stay relevant they need to create more meaningful relationships with the consumer. To achieve this, they are turning to more non-traditional approaches, such as the mix of architecture, branded content and new media to create experiential design projects. These non traditional projects allow for technical, artistic and conceptual experimentation. Tronic has explored this hybrid territory in projects for GE, Hitachi, Microsoft, Wired Magazine, Sharp and Target.