Mixing Architecture and Branded Content
We are witnessing a radical shift in the advertising landscape. Brands are recognizing that in order to stay relevant they need to create more meaningful relationships with the consumer. To achieve this, they are turning to more non-traditional approaches, such as the mix of architecture, branded content and new media to create experiential design projects. These non traditional projects allow for technical, artistic and conceptual experimentation. Tronic has explored this hybrid territory in projects for GE, Hitachi, Microsoft, Wired Magazine, Sharp and Target.