Typically , the best interactive and digital projects are those that are not only well designed, but incorporate an attraction between the lines of graphic design and functionality . No longer are those 2 principles our only guiding lights of effective presentation – with increasing bandwidth and emerging technologies, such as the seamless incorporation of video into Flash projects, we see a synthesis of previously diverse media converging into a single arena of communication.
As the interactive and digital medium matures and its capabilities continuously expand, so does the relationship between the designer and the material they convey . Drawing on sources from digital film to the web, we are constantly inventing new ways of experiencing information, both practical as well as emotive. Often these experiences are operating on a number of simultaneous levels, from deep information architecture to surface based motion techniques to simple forms of user interface design . As the more familiar forms of navigation and information design become stale and outmoded, its clear that richer languages are available for the designer’s lexicon . This seminar will provide designers with a vocabulary of motion graphic techniques and concepts which combine a multi-tiered approach to information and emotional design and appeal, in an environment that challenges and extends the current roles of designers and developers alike .