FITC Toronto 2020

2020-04-19 00:00:00 2020-04-22 00:00:00 America/Toronto FITC Toronto 2020 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC EST Toronto


From Sony, Microsoft and Warner Bros through to Netflix, HBO & NASA – Mike has consulted for some of the biggest companies in the world.  In this talk he’ll explain the ideology he uses to design for award-winning products such as “Blade Runner 2049”, “Call of Duty” and the Netflix hit show “Love, Death & Robots” – and how this ideology can help you conceive, communicate and pitch your projects to clients and audiences alike.

Whether you’re creating a website, a film set or a sales pitch, intrinsic design theory will allow you to identify and communicate your project’s values and turn them into a story that can captivate your creative partners, your audience and your financiers.

With examples from his time working for directors such as Tim Miller (Deadpool, Terminator: Dark Fate) and David Fincher (Fight Club, Mindhunter) Mike will provide a new way to look at the creative process that will include lessons learned from figures as far ranging as Aristotle through to Homer Simpson.


A process to conceive and communicate your project

Target Audience

All creatives who want to improve their communication

Five Things Audience Members Will Learn

  1. The architecture of persuasion
  2. The logic of story structure
  3. The significance of language
  4. The importance of Metaphor
  5. The risks of groupthink