Overview
Many of the world’s largest and most impactful brands trust Work & Co to transform their digital experiences. A critical part of that work means rethinking how to design and distribute content. But a new content approach can risk overlooking the users who matter most. In this session, Work & Co’s Group Director of Writing and Content Strategy Nick Parish reveals how thoughtful design and strategic co-creation—with the added benefit of emerging AI tools—can support teams in adopting smarter, resilient content systems. During the session, he’ll detail key elements of the content collaboration powering the award-winning relaunch of Mellon.org, the digital home of the Mellon Foundation, the US’s largest funder of the arts and humanities.
