Overview
This talk will go through what we have learned in building five star apps for the world’s most important companies & top brands. We will be debunking myths on building and designing mobile experiences and go through with clarity the key things we focus on for building great five-star apps and mobile experiences. To bring a five-star app to market, you need to understand these three parts of the mobile app lifecycle: discovery, product and performance. You need to know what to build, how to build it and how to measure and refine your app.
