FITC Amsterdam 2016
DesignWeb DevInspire
  • 2016-02-22 00:00:00 2016-02-23 00:00:00 America/Toronto FITC Amsterdam 2016 Amsterdam FITC
  • Amsterdam



Known as the guy who keeps setting his desk on fire, Navid combines product design, engineering and code to build ‘things’ for global brands.

Behind the spit and polish of each case study film is the secret photo album of meme worthy fails, renegade machines and exploding electronics. In this talk Navid recounts the challenges (some technical, some not) behind numerous branded products and experiences.


Ideas in theory and ideas in practice differ…a lot.

Target Audience

Creatives with physical-digital ideas.

Five things audience members will learn

  1. No one cares about the process, they just want it to work.
  2. Calculate how long it will take – multiply by 10.
  3. Why you should wear eye protection.
  4. The hidden costs of 3D printing.
  5. Results may vary.