In the 18 years of her digital design career Catherine has had to continually evolve to keep up. The industry changes from year to year. New technologies take hold. Each time Catherine was away from the industry for travel or family by the time she came back, she was learning something new. She should have failed. But she didn’t.
We hear about the end of UX or the death of blogs and the rise of VR. Each day brings something new. How do designers prepare for the unknown?
Having once designed sites for flash at 640×480 to designing for touchscreens, to art direction for video, to design thinking and user experience, Catherine has been able to keep because of three core skills she have honed over the years: the ability to think strategically and be a problem solver, feverish hunger for new ideas and innovation, and the ability to play both nicely and creatively.
To help designers learn the soft, transferable skills that will keep them employed no matter what happens to technology in the future.
Five Things Audience Members Will Learn
- Why all designers need to be futurists
- How to become a design thinker rather than a design do-er
- Why strategy and conceptual thinking are critical for a long-term design career
- How playing nice will move you ahead
- How to get into your discomfort zone and play outside the design discipline