FITC Toronto 2018
DesignDevInspire
  • 2018-04-08 00:00:00 2018-04-10 00:00:00 America/Toronto FITC Toronto 2018 Toronto FITC
  • Toronto
  • #FITCToronto

Presentation

Overview

Join Angus Kneale, chief creative officer at global VFX and creative technology studio The Mill, as he explores the impact augmented reality is having on the creative and advertising industries. Is AR purely a functional tool, or can it be used for so much more? Angus will dive into a broad range of AR projects and hardware in a bid to discover how augmenting our own reality can transform storytelling.

Objective

Give people a glimpse into the future possibilities of AR

Target Audience

Agencies, brands, artists

 

Five Things Audience Members Will Learn

  1. The latest developments in AR hardware
  2. What’s possible with AR
  3. The pros and cons of VR, AR and MR
  4. New ways of engaging with audiences
  5. How AR can be used to change the future of storytelling