Overview
Join Angus Kneale, chief creative officer at global VFX and creative technology studio The Mill, as he explores the impact augmented reality is having on the creative and advertising industries. Is AR purely a functional tool, or can it be used for so much more? Angus will dive into a broad range of AR projects and hardware in a bid to discover how augmenting our own reality can transform storytelling.
Objective
Give people a glimpse into the future possibilities of AR
Target Audience
Agencies, brands, artists
Five Things Audience Members Will Learn
- The latest developments in AR hardware
- What’s possible with AR
- The pros and cons of VR, AR and MR
- New ways of engaging with audiences
- How AR can be used to change the future of storytelling
