Overview
As Flash developers we can be guilty of designing sites for other Flash developers – projects that are done purely to demonstrate how big your Flash balls are. What we should be doing is designing for the audience, designing applications and sites that are simple for the end user to actually use and more importantly WANT to use. In this session Bren will discuss his passion for uncomplicated, simple to use design and how that can create better experiences, not just for the user but for clients and brands.
