FITC Amsterdam 2015

2015-02-23 00:00:00 2015-02-25 00:00:00 America/Toronto FITC Amsterdam 2015 Explore the undiscovered horizon, break walls between creator and spectator using any medium and means necessary. Amsterdam FITC Amsterdam


Design and engineering studio Tellart has been creating award-winning interactive installations that connect online and onsite [in the “real” world] audiences. Combining graphic and industrial design with electrical, mechanical and software engineering, architecture and filmmaking, Tellart’s work allows remote participants to directly participate, collaborate and compete in experiences from live stunts to massive exhibitions. Tellart’s “design nonfiction” philosophy means that all projects must actually work in the world and involve real people. Each project is conceived holistically as an “interactive documentary,” where the live event or experience is followed by a verite documentary film designed to engage mass audiences. Part of Tellart’s marketing and communication potency lies in suspense: their stories and outcomes are not scripted, but shaped by participants all around the world.

In this presentation, Matt – Tellart’s Co-Founder and an Associate Professor at Copenhagen Institute for Interaction Design – will show examples from Tellart’s 15-year portfolio, including recent projects WebLab and PMO. He will identify key learnings related to creating this kind of work for leading advertising agencies as well as some of the world’s premier museums.


Present the unique constraints involved with designing and building experience that connect online and in-the-world participants in order to identify potential design principles and best practices for the practice.

Five things audience members will learn

  1. The importance of fast physical prototyping during brief definition and concept development.
  2. Some of the unique constraints involved with connecting online and in-the-world participants.
  3. The importance of having filmmaking in-house as a part of initial concepting.
  4. How to use teaching appointments at design schools internationally as a way to stay current and recruit top talent.
  5. How to design projects around teams, not organize teams around projects.