James will go over the ideas behind creating engaging and immersive user experiences. The idea behind this presentation is not to present the complicated code and math that was required to execute much of the work I have worked on, but rather to talk about the ideas and challenges behind the execution. He strongly believes that inspiration is the driving force behind creativity. Showing people what is being done instead of how it is being done leaves them with much more than a simple tutorial would. To achieve this, he will take people through a few of the commercial projects that he has worked on as well as some personal projects and talking about the ideas behind them, challenges that were experienced and how they were solved – both from a creative and technical standpoint.