FITC Toronto 2020

2020-04-19 00:00:00 2020-04-22 00:00:00 America/Toronto FITC Toronto 2020 FITC Toronto is a three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. Toronto FITC EST Toronto


Happy accidents and creative breakthroughs through experimentation are the cornerstone of artistic progress. In the commercial world, the creative process is often forced through hoops of approvals and watered down committee-based decision making that leaves little room for experimentation. This landscape is changing with more progressive brands and entities taking risks with lower budget productions, breaking new ground rather than adapting art for commercial purposes.

In this presentation, Nick DenBoer will share his experience in adapting his weird and unconventional artistic process to the commercial world. Stressing the importance of inclusivity of the creative process with clientele, and leaving room for experimentation in an otherwise rigid world of pre-approvals and pitch decks. Nick will share his tips and tricks in breaking the production mold and letting clients in on the fun.


To inspire fellow creatives in the commercial world to be more experimental, to inspire client-side producers to take more risks, and to educate and entertain in the process.

Target Audience

Pretty much anyone, but especially people interested in adapting their creative process to the commercial world. People interested in 3D animation, video remix and weird imagery will probably get the most out of this.

Assumed Audience Knowledge

No prerequisite, but a basic interest and understanding of freelancing and working in the creative commercial world will be relevant.

Five Things Audience Members Will Learn

  1. The importance of leaving room for experimentation in commercial work
  2. How to encourage clients to take risks and leave room for experimentation by letting them in on your creative process
  3. The importance of being transformative when remixing content
  4. Software automation – why it’s more important now than ever to learn new skills and stay ahead of the curve
  5. Embrace failure – how to make lemonade from your lemons / rolling with the punches and knowing when to kill your ideas