Advertising and brand marketing, film and TV production and distribution, game development, music and publishing — media business models are undergoing seismic shifts today and many of us who’ve played traditional service provider roles are feeling vulnerable to the change. Innovate or die, we’re told. Yet easier said than done. Join four leading agencies who have innovated, acquired, collaborated, and finessed their way forward by breathing new life into old models; in the process, developing their own. It’s a mindset that goes from service provider to IP holder and a recognition that, in the end, the ability to ‘reinvent’ is as important a competency as mastery of platforms and technologies.