Over the past 3-4 years, mobile apps have moved from a niche market for a select few developers and designers to a massive new economy across multiple platforms. Gone are the days where a mobile application is seen as an afterthought; it’s simply not enough for a mobile platform to be “good at email”. While this is true and there are apps that cover almost every imaginable task, its arguable that the majority of those apps are poorly designed and could use significant improvement to their user experience. In this session, we’ll show you what you as a mobile app developer/designer should be thinking about when building your app, regardless of the mobile platform you are targeting. We will go through a great number of topics including how to standardize the look and feel of your app to the platform, creating an effective and appealing user interface, implementing your idea for the mobile form factor and more.