How do you make apps that people love and discuss endlessly? And better yet, do it from scratch, in-house? Building an app is one of the most challenging (and rewarding) things you can do today: master the process with Justin Kent, award-winning iOS developer, former Tech Lead at CP+B, and Lead Scientist for Modernizing Medicine. Kent has launched over 15 apps for some of the world’s biggest clients – representing years worth of lessons learned, best practices, and technical sleights of hand. Engineers and managers of all levels can discover something useful in this guide to creating award winning apps.