FITC Toronto 2008

2008-04-19 00:00:00 2008-04-23 00:00:00 America/Toronto FITC Toronto 2008 Now in its 7th year, FITC Toronto is one of the largest and longest running events of its kind in the world. Toronto FITC Toronto



Imagine going to a website on your cell phone without spending 30 seconds or more just typing in the URL. 2D barcodes, such as QR Codes, Shot Codes, and Semcodes allow you to do just that. They have been raging in Japan for a few years now and are quickly making waves in the rest of the world.

A variety of competing technologies have emerged, each with their own benefits and drawbacks. This presentation will closely examine the finer details of these 2D barcodes, and how they are enabling mobile users to quickly access content on their cell phones.

For more information about 2D barcordes prior to this session, please visit


While slightly technical in nature, this presentation is geared for developers, designers and producers alike – anyone who is interested in knowing how 2D barcodes are changing the way users access mobile content.


A thorough knowledge of how 2D barcodes work, and the tools they will need to implement them into their own projects.